As you may or may not be aware, I did a re-brand of my business a few weeks back. I had been sitting on this idea since May 2014...yep almost one year! Until I finally decided to trust my instincts and just do it!
My previous business name was Radiant Personal Training because when I started my business 18 months ago that is what I thought I wanted to do; 1:1 training sessions and group fitness classes. But as I have evolved as a person, my passions have sifted a little bit. I want to do and offer so much more than just fitness and exercise but I felt my business name was holding me back and stopping potential clients from even clicking on my website because they assumed fitness is all I did.
"I wanted to shout out "Wait I also offer wellness coaching and online programs. Give me a shot!"
When this crazy idea of changing my business name first popped into my head, I was at an all day workshop in Sydney and I spoke with the marketing guru there and asked his opinion. He told me that it wasn't necessary and to just have a tag line underneath to be more specific on what it is I do. Even though he is a marketing guru, this just didn't sit right with me. But my mean girl told me "he knows better than you do". So I pushed the thought aside and continued on with business as usual with an added tag line for months and months.
I doubted the feeling and knowing that I had deep inside me. It never left. But after a conversation I had with a beautiful friend of mine, she said to me "Kylie, you know exactly what you need to do". So as soon as I got home, I started the process of changing my business name. All I needed was someone to bounce this idea off and give me the courage to just go for it.
"It was scary and exciting all at the same time, but it felt so right and put such a huge smile on my face, I knew it was the right thing to do.
I had no idea what to call my business but it started with keeping the word RADIANT, because I think this word is just beautiful and inspiring. The second this was I wanted to keep the name open and not be too specific because who knows what I will want to offer in another 18 months time.
So I sat with this for a few days but BE YOUR RADIANT SELF kept popping into my head over and over again. This was it! It felt so incredibly right.
:: Do you trust your instincts/gut/intuition, whatever you like to call it? Do you trust it when what it is telling you scares the heck out of you? It's scary isn't it!
// The unknown
// The chance
// The potential losses
But what happens when it works out? It is freakin' AMAZING!!
Since changing my business name and re-doing my opt in, I have had a whole heap of new followers and readers. It is beautiful! The change of name has allowed people to give me that chance. They are intrigued and want to know more so they click to my website and have a look at what it is that I actually do. YAY!!
My mission in life and with my business is to reach as many women as possible all over the world. To help and inspire them to live the lives they are so yearning for. Every woman deserves that deep happiness that you only get from doing things that make your heart sing. I want to guide and support you so you can have this and so much more.
My message for you to take away from reading this blog post is, to trust your instincts, no matter what! Even if someone who you think knows better tells you other wise, at the end of the day, the only person that knows better when it comes to you, is YOU!
Trust what you are feeling, even when it scares you or freaks you out. Trust and go for it. Because who knows where it will take you and what doors it will open.
You are feeling these things for a reason. The universe is guiding you along onto your right path. So listen, thank and implement. Don't procrastinate any longer.
:: What amazing things have happened for you when you decided to listen to your instincts? Share with me in the comments below...
Be happy & healthy,